There are advertisements everywhere. You see commercials on tv, before a youtube video starts, you see advertisements on billboards, on the sides of buses and posters at subway stops. Advertisements are great tools to persuade the audience with the desired feelings of “want”. After reading “Advertising and Consumerism: A Space for Pedagogical Practice” by Virginia S. Funes, it was sad for me to read that “Teaching is based on concepts of “duty” and “being”” and that it “aims at explaining things “as they are” for a receiver that “must” learn them”. (pg 169)
I find that this view of teaching needs to be changed even though it may be hard to deliver attractive advertisements for students in the classroom. When I teach, I don’t think i’m only a teacher but I pretend that I am also an actress and salesperson in a commercial. A good advertisement can make viewers feel the need to buy a certain product, I know I’ve been a victim to this. As teachers, if we really want to make an educational influence upon our students, we need to know how to sell our lessons. It won’t be easy, but nothing is. Workers at Best Buy to Banana Republic to McDonald’s to Car dealerships, they all have to work hard to sell their products. Some even get a commision from it, while we, teachers, get to change the future through inspiring our students.
Reference:
Funes, V. (2008). “Chapter Ten: Advertising and Consumerism: A Space for Pedagogical Practice”. Mirror Images: Popular Culture and Education, 338, p 159-177
I find that this view of teaching needs to be changed even though it may be hard to deliver attractive advertisements for students in the classroom. When I teach, I don’t think i’m only a teacher but I pretend that I am also an actress and salesperson in a commercial. A good advertisement can make viewers feel the need to buy a certain product, I know I’ve been a victim to this. As teachers, if we really want to make an educational influence upon our students, we need to know how to sell our lessons. It won’t be easy, but nothing is. Workers at Best Buy to Banana Republic to McDonald’s to Car dealerships, they all have to work hard to sell their products. Some even get a commision from it, while we, teachers, get to change the future through inspiring our students.
Reference:
Funes, V. (2008). “Chapter Ten: Advertising and Consumerism: A Space for Pedagogical Practice”. Mirror Images: Popular Culture and Education, 338, p 159-177